Tatsu Ramen in Los Angeles inspired this series. After a visit to a restaurant you are hopefully left with a belly filled with yummy, yummy food. What you are also left with though is the impression the place left on you. These two aspects: the product (in this case the quality of food) and your experience nearly play an equal role on the decision if you will be returning to the restaurant. If either stink you will not be back.
"User experience includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership."en.wikipedia.org/wiki/User_experienceUX however has been around way longer than computers have been and its goal is not only to enhance the human-machine interaction but, as Nielsen and Norman state: