In a previous blog post I had promised a series of user experience cases outside of human-machine scenarios. This is my first deliverable as the visit to Tatsu Ramen in Los Angeles inspired this series.

After a visit to a restaurant you are hopefully left with a belly filled with yummy, yummy food. What you are also left with though is the impression the place left on you. These two aspects: the product (in this case the quality of food) and your experience nearly play an equal role on the decision if you will be returning to the restaurant. If either stink you will not be back.

When we speak of user experience most people think of human-machine interaction. In fact Wikipedia's second sentence on the subject is:

"User experience includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership."

UX however has been around way longer than computers have been and its goal is not only to enhance the human-machine interaction but, as Nielsen and Norman state: